Amazon Launching NFT Initiative this Spring.

According to sources, Amazon is planning to launch an initiative known as 'digital assets enterprise', which will involve non-fungible tokens (NFTs) and focus on blockchain-based gaming that rewards players with NFTs. The initiative, expected to launch in April, was hinted at by Amazon CEO Andy Jassy, who stated that he believes in the growth of NFTs and that the company may start selling them. He also mentioned that Amazon would stay open to accepting cryptocurrencies.

Jassy said:

“I expect that NFTs will continue to grow very significantly. We’re not probably close to adding crypto as a payment mechanism in our retail business, but I do believe over time that you’ll see crypto become bigger and—it’s possible that Amazon ingrates crypto payments.”

It seems that the time for the Amazon NFT platform has come.

According to sources, Amazon is planning to launch an initiative that involves non-fungible tokens (NFTs) and crypto gaming. The initiative is expected to focus on allowing Amazon customers to play crypto games and earn free NFTs as rewards. It is speculated that the platform will be run directly through Amazon, rather than through its subsidiary Amazon Web Services (AWS). However, it is not yet confirmed who will be leading the initiative.

Amazon Investigating Non-Fungible Token (NFT) Space

Amazon is exploring the world of non-fungible tokens (NFTs) with various initiatives. In spring of 2022, the company created blockchain-related job positions within its Amazon Web Services (AWS) team. In December 2022, Amazon released a documentary series called "NFTMe" which explores NFTs and the intersection of art and technology through the experiences of artists, collectors, and industry professionals. The show, produced by Tech Talk Media and directed by Jonny Caplan, features over 50 guests, including well-known figures in the NFT world such as Peter Rafelson and Cheryl Douglas. NFTMe is now available for streaming on Amazon Prime for members in the UK and the US, with plans to expand globally in the near future.